MBA Master Class: Measuring Innovative Capabilities in the Age of Digital Transformation
IE University is a top international university in Spain with locations in Madrid and Segovia, recognized worldwide for its quality in teaching and learning.
IE hosts an MBA Master Class with Professor Paris de L'Etraz for prospective applicants as well as business professionals that are keen to gain new knowledge and insights from a top-notch faculty.
Over the last 20 years Innovation has changed but how we train and measure for innovativeness has not changed much.
Professors from IE Business School, UC Berkeley and Stanford have developed a new approach to measuring innovative capability in the Workplace with real live cases. The professor Paris de L'Etraz will show how innovative capabilities can be measured and how professionals can improve these capabilities.
Professor Paris de l'Etraz has spent over 20 years in investment banking and venture capital, mainly at UBS Bank and ABN AMRO. Since 2005, he has continued to be in the business of either raising funds, setting up new companies, selling or buying companies through his group Amazing Lab. He has a keen interest for what makes an entrepreneur and what he/she needs to succeed. In particular he has focused on venture capital, digital marketing, sports management, renewable energy and new technology industries.
Paris has developed and registered two patents, one in 1999, which provides an enterprise solution to the “six degrees of separation” idea and another in 2009 that takes client management into virtual online platforms with two-way communication between clients and service providers.
His PhD and research work focuses on the socialization challenges of certain highly quantitatively trained professionals in today’s organization using a narrative identity development approach.